French rockers Phoenix have rolled out the next video for their new album Bankrupt! “Trying To Be Cool” was made in conjunction with The Creators Project, directed by the CANADA collective and filmed entirely live. In other words, they’re doing things the hard way, and dabbling in a bit of OK Go’s tactics in the meantime. Lucky for us, that involves Michael Jackson-style leans, bikini-clad girls trying to work a camera, chess-bullying a child and a whole lot more.
The band explained the process further in a press release: “In addition to a genius live performance of the track by the band, the video also sees two film crews tackling the impressive task of continuously swapping shots every twenty-five seconds. While one camera shoots, the other prepares the next shot; like a relay race, the cameras must pass the baton to each other to begin the next shot once twenty-five seconds are up, meaning if each camera is not set up, the video itself cuts to black. And if this isn’t pretty awesome in itself, the film crew and band are also, well, trying to be cool — each shot tops the excitement (and, sometimes, the absurdity) of the one before it. The resulting video, chock full of sparklers, confetti canons, fake money, a Marilyn Monroe impersonator, motorcycles, fake mustaches, and much much more, is unlike any you’ve ever seen.”
Pick up Phoenix’s new album Bankrupt! right here.
