No, Google isn’t Changing its Name to Alphabet: Here’s What’s Really Happening with the Search Engine

Google has made an unexpected announcement today, revealing that the search engine giant will now operate under a new holding company former by CEO Larry Page, named Alphabet.

There’s a misconception that this will mean that the search engine itself will be changing names, but fear not: the Google experience for us users will remain largely unchanged (at least for the time being), with the…

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