Taylor Swift finally wrapped her Eras Tour, but not without some incentive for the team that went above and beyond to make it a success. PEOPLE reported that the pop star gave the entire Eras Tour team $197 million in bonuses, marking a generous but deserving reward for the crew. Swift completed her hugely successful tour on December 8 at BC Place Stadium in Vancouver, Canada. Given that the Eras Tour made billions in sales, this bonus doesn’t come as a huge surprise.
Taylor Swift reportedly gave $197M in bonuses to Eras Tour team members
PEOPLE exclusively reported that Taylor Swift rewarded her Eras Tour team with $197 million in bonuses for their hard work. This includes the team behind lighting, sound, merch, production staff and assistants, instrument techs, dancers, and the band. Swift also rewarded truck drivers, caterers, carpenters, the security team, choreographers, the glam team, and more members of her crew.
The Eras Tour marked a significant milestone in Swift’s career. It kicked off in March 2023 at Glendale, Arizona, and came to an emotional close in Vancouver, Canada, in December. By the time the singer wrapped her North American leg of the tour, PEOPLE reported that she had dispensed over $55 million in bonuses. Moreover, the singer called her “beloved” Eras Tour “most thrilling chapter of my entire life to date” before taking a final bow to the Vancouver crowd.
The news of Taylor Swift’s bonuses comes after The New York Times revealed that the Eras Tour had garnered over $2 billion in sales. The singer’s production company, Taylor Swift Touring, handed over the exact figures to the publication for the first time. The concert tour sold a total of whopping $2,077,618,725 in tickets, with “double the gross ticket sales of any other concert tour in history.” Furthermore, 10,168,008 fans attended the concert.
Meanwhile, The New York Times also stated that the over $2 billion in sales are only part of the total earnings from the tour. This doesn’t take into account the massive merchandise sales, the secondary market consisting of online resellers, and more. In October, Forbes revealed that the Eras Tour also aided in Taylor Swift’s billionaire status. The publication estimated the singer’s net worth at $1.6 billion, making her the richest female musician.
