Swedish founders Jens Grede and Erik Torstensson have managed to build a denim powerhouse with Frame Denim. When you hear their resumes, you may not be surprised. The two designers have worked with some of the most acclaimed and global reaching brands in fashion, including Dior, Calvin Klein and H&M. Now, some of the most well-known celebrities (Kendall Jenner, Gigi Hadid) support their great jeans.
The early road to becoming a star favorite may sound simple: give a lot of jeans away. But in order to resonate with some of the most selective people in the world, you have to have a product that stands out in a closet of freebies and expensive swag. Frame Denim did just that, and was soon spotted not only in L.A. but across the world, and when you reach the celebrities, you start to reach the masses.
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Frame Denim has a dynamic collection of men’s and women’s jeans, in addition to the closet staples that pair well with your favorite denim. If you’re going for a head-to-toe look, the L’Homme Jacket and Straight jeans are a match made in heaven. But to mix up your fabrics a bit, we recommend the utterly cool Bomber Jacket in Olive, or a low key classic Cashmere Crewneck Sweatshirt.
All images courtesy of Frame.
Dapper Denim | Frame
London inspired jean company Frame has some of the most widely known celebrities lending their hand to show off their product.
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Vinoodh
The Vinoodh, $239, is an understated skinny jean crafted from premium denim with a hint of stretch. Available in a saturated black wash or faded grey.
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Bomber Jacket
The Bomber Jacket, $395, is a stylish change for when your jean jacket is just a little too casual.
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L'Homme Skinny
The L'Homme Skinny, $199, is a 5-pocket pair of jeans that are narrow through the hip and slim fitted through the leg. Available in Fade to Grey (shown) or Noir.
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Short Sleeve V Neck
The Short Sleeve V Neck, $75, is a simple tee made from 100% cotton with a super soft hand.
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L'Homme Straight, in Coltswold
The L'Homme Straight, in Coltswold, $219, is the perfect pair of jeans for casual workdays. Pair with a solid tee and black blazer, or a low key crewneck sweater.
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L'Homme Jacket, in Yellowstone
The L'Homme Jacket, in Yellowstone, $329, looks stealthily cool when paired with super dark denim.
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L'Homme Straight, in White
The L'Homme Straight, $199, in white is the perfect pair of jeans to get you thinking spring break instead of winter thaw.
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L'Homme Straight, in Fort Davis
The L'Homme Straight, in Fort Davis, $215, is straight cut denim with gentle sanding throughout to give you some jeans with a unique wash and good fit.
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Jersey Short Sleeve Crew Neck
The Jersey Short Sleeve Crew Neck, $75, is crafted from 100% cotton, and has a simple, classic fit.
