How To Get Sponsored: Important Metrics
You’ll need to have something concrete to offer to your potential sponsors, a link to your accounts won’t suffice. In an email, or even better a short PowerPoint presentation you should list all of your current metrics – the number of total followers, the number of interactions (comments, likes) per month, the number of new followers in a couple of last months to showcase growth. The location of your followers matter, their age matters, their gender matters.
Luckily, almost all social medias have thorough metrics area that you can utilize, for those who don’t you have service like HootSuite through which you can find the numbers.
A subject of the email should be something along the lines of “proposition for social media promotion”, and in the body, you should introduce yourself in the shortest, most relevant way.
Explain to why you find the brand and yourself to be a perfect mix, and just googling the company and reading its “about me” page should be enough for you to learn what they find important. Highlight those aspects of your profiles that match with their philosophy.
How To Get Sponsored: Types of SM Sponsorships
There are two most important ways of sponsorship earnings – affiliate marketing and brand ambassadorship. In affiliate marketing, you get paid per sale that the sponsors make, which is measured by them delivering you a special URL for you to share to your followers. You basically refer people to discounts and get a percentage. Ambassadorship functions in a simpler manner, as you get paid per post in which you promote the brand.
In order to achieve continuous support remember to show results (metrics) to your sponsors even if they don’t require you to do it.
That’s the whole basic science on how to get sponsored, but feel free to leave your tips in the comments below.
