Maybe it’s because the Lumineers song “Ho Hey” from their commercials is quite the catchy jingle. Or maybe it’s because their beer is just so damn good once it hits your lips.
But whatever it is, it’s working, as Americans are now drinking twice as much Blue Moon as they were in 2008.
According to a study performed by the research firm Euromonitor, consumption growth among American Blue Moon drinkers has increased 103.75% since 2008.
Pabst Blue Ribbon and Yuengling also saw solid increases over the same time frame, with consumption growth increasing by 97.49% and 93.68% respectively.
It must be a tough day in the Michelob household, though, as the research suggests Michelob Light and Michelob Ultra Amber have taken two of the biggest hits in consumption since 2008, falling 50.99% and 43.18% respectively. Red Dog has also fallen sharply (-41.71%), probably because nobody knows that they are still making it.
Perhaps the most intriguing part of the data is that both Bud Light and Budweiser have seen dips in consumption while Bud Ice has seen a growth of almost 17%.
Then again, that could mean that there were six Bud Ice drinkers in 2008 and now there are seven because one of them had a kid.
(via Quartz)
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