Reports are in on how much the BTS star Jungkook’s Calvin Klein Jeans Fall 2023 ad campaign generated, and the numbers have proven the K-pop icon’s impact is massive. The South Korean singer sent fans into a frenzy when he was announced as the new Calvin Klein ambassador in March 2023. Since then, Jungkook has modeled a series of collections for the brand.
BTS member Jungkook’s CK ad campaign was a hit among ARMYs and beyond
BTS member Jungkook’s Calvin Klein Jeans Fall 2023 ad campaign was undeniably a hit among ARMYs and beyond. WWD reported about Launchmetrics’ Year in Review data analysis, which was released on Thursday. According to the report, Jungkook’s Calvin Klein Fall 2023 Campaign generated a whopping $13.4 million in media impact value in just 48 hours. WWD explained that the proprietary metric developed by Launchmetrics calculates ROI by assigning a monetary value to print, online, and social media marketing strategies.
Jungkook’s ad for Calvin Klein’s Fall 2023 campaign saw the K-pop star opt for a shirtless look. The YouTube video starring the singer currently sits at over 2 million views. The 27-year-old looked dapper in the brand’s classic jeans and jacket. The photographer duo Inez and Vinoodh were behind shooting the playful campaign. Besides Jungkook, Calvin Klein’s Fall 2023 campaign also starred Kendall Jenner, Blackpink’s Jennie Kim, and more.
The ad featuring Jungkook racked up almost 7 million views on Instagram. The music icon continued to flaunt a series of stunning looks from the collection in another reel, which sits at 6.6 million views at the time of writing. In addition, Calvin Klein’s Instagram post shared multiple posts with Jungkook modeling the Fall 2023 collection. Following that, the musician also fronted the brand’s Spring 2024 campaign earlier this year.
BTS’ youngest member officially enlisted in the military on December 12, 2023. This was after Jungkook’s debut solo album, “Golden,” topped the music charts and became a smash hit.
