Ryan Reynolds Convinces Steve-O to Eat a Carolina Reaper Pepper to Spice Up His Small Business Demo (Sold!)

You can always count on Ryan Reynolds to bring the funny to any situation, even an ad about a boring connected TV performance marketing platform. (No, we don’t know what that is, either.) To spice up said demo, he somehow convinced Jackass alum Steve-O to eat a Carolina Reaper pepper (aka the hottest thing you can legally put in…