Khloe Kardashian recently teased the launch of her new brand, XO Khloé, in a racy and dreamy photoshoot. The reality star later shared a carousel of bodysuit photos on her Instagram, sharing a sneak peek of what’s coming and revealing that her new brand is coming to the market very soon. Reportedly, XO Khloé will sell candles and self-care products, among other things.
Khloe Kardashian poses in a bodysuit for XO Khloé shoot
In a film-effect Instagram post, Khloe Kardashian shared pictures from a recent photoshoot to tease her new brand, XO Khloé. Kardashian sported a corset-style bodysuit in the slightly blurry pictures, seemingly depicting the behind-the-scenes from the shoot. She posed in an almost see-through outfit to flaunt her waistline in the slinky photo. The second image in the series displayed cards, likely invitations to an exclusive launch party while the third picture was a detailed BTS. The black-and-white still showed the 40-year-old posing behind a plastic-like prop for the blurry effect.
Kardashian captioned her latest Instagram dump, “XO Khloé coming soon,” teasing the brand’s imminent launch. Kardashian also tagged her celebrity hairstylist Irinel de León and makeup artist Ash K Holm in the photos, crediting them for creating the masterpiece look. Additionally, her sister, Kylie Jenner, and mom, Kris Jenner, showered love in the comments section. Kris commented, “I’m BEYOND excited!!!!!!!” Later, Kylie reposted the Good American founder’s post to her Instagram stories, showing more support.
The U.S. Sun exclusively reported on Khloe Kardashian’s XO Khloé, revealing that her new brand brings candles and self-care products. The 40-year-old reportedly filed trademarks at the United States Patent and Trademark Office. She filed for two trademarks, one for candles while the second for “body lotion; body oils; body wash; bath and shower gels; bubble bath; body powders; fragrances; perfumes; fragranced hair mist; fragranced body mist.”
Khloe Kardashian also co-founded the clothing brand Good American with Emma Grede and stars in the Hulu series “The Kardashians” alongside her sisters and mom. In her personal life, she is the mother of two children — True and Tatum. Kardashian shares both her kids with her ex-fiancé and NBA star Tristan Thompson.
