A recent report states that Kim Kardashian‘s Instagram campaign for the SKIMS x D&G collection earned millions within two days. Kardashian posted a series of photos in one of her most successful campaigns, wearing her brand’s lingerie and shapewear collection in collaboration with the luxury fashion house. In some pictures, her sister, Kourtney Kardashian Barker, also posed in matching sets.
SKIMS reportedly announced its D&G limited-time collection on November 14, which will be available to purchase on the lifestyle brand’s official website. The co-designed collection is also available in its physical stores and select Dolce & Gabbana boutiques.
Kim Kardashian’s SKIMS x D&G Campaign earns over $3 million in 48 hours
WWD reported that Kim Kardashian’s Instagram campaign earned the SKIMS X D&G collection more than $3 million in 48 hours. Not only that, the reality star revealed in her latest Instagram post that the co-designed collection is nearly sold out after its launch on November 14. She posed in an assortment of campaign photos, and two of these ads earned the collection more than $1 million in Media Impact Value, as per a Launchmetrics analysis. Moreover, it made $3.6 million in MIV.
Her elder sister, Kourtney Kardashian Barker, also posed for the campaign photos, which then made it to their Instagram pages. The nearly-sold-out collection comprises a variety of co-branded garments, including mesh lingerie, bodysuits, dresses, robes, camis, bikinis, and other nightwear sets, among other items. Some even came in leopard print pieces that the duo styled to elevate their curvy looks. The SKIMS founder even channeled Italian screen icon Sophia Loren in an iconic tribute in some campaign photos.
While unveiling the SKIMS X D&G collection, Kim Kardashian released an official statement to announce the limited-time pieces. She stated the collection binds the “classic Dolce & Gabbana silhouettes and leopard prints” with her lifestyle brand’s “incredible fit and comfort.” The collection is available to shop on Skims.com as well as at the brand’s physical stores and selective Dolce & Gabbana boutiques.
