If you look below, you’ll see a photo taken from Times Square this morning, uploaded by user C-Ron on Reddit. Yes, it’s Grommash Hellscream’s Gorehowl stuck in a yellow taxi. The axe stands more than 12 feet tall, attracting the attention of the thousands of people who visit the area for its famous shopping locales.
This is just one of the clever ways that Blizzard is marketing the release of World of Warcraft: Warlords of Draenor this Thursday. You will also likely be seeing one of several commercials that have been stampeding television and online media, if you haven’t already.
Check out the Times Square situation for yourself:
Warlords of Draenor is a return to Outland, but in its original form known as Draenor. This was the orcish homework before the rise of the Horde, featuring notable characters such as Ner’Zhul and Blackhand. However, it is set in the present, and uses time travel to visit this location. The centerpiece will be Grommash Hellscream and his escape from captivity at the end of Mists of Pandaria. Your goal will be to hunt him down.
Related: 8 Reasons I’m Going Back to WoW for Warlords of Draenor
Warlords of Draenor will feature a level cap raise to 100, a long-awaited player-housing solution known as Garrisons, and an all new world to explore.
Our staff at CraveOnline will be playing on Tichondrius (US) Horde. If you play Horde and would like to join us, shoot us a message on Facebook. We’ll be coordinating dungeon runs and more.
