We’re not being pessimistic about this. The odds are simply astronomically against any of us here at Crave, or anyone old enough to read this article, ever seeing Robert Rodriguez’s latest film in our lifetimes. That’s because 100 Years won’t be screened for… 100 years.
The film stars John Malkovich and is part of a promotional campaign by Louis XIII Cognac, a drink that is also aged 100 years before anyone can actually enjoy it. io9 reports that Louis XIII is distributing metal tickets to 1,000 “influential people,” so that they can invite their ancestors to watch the film in the year 2115.
The film, aptly titled 100 Years, will be preserved on film stock, because after 100 years of technological development, that’s still the most reliable system we have.
As for the movie itself, Louis XIII and the filmmakers are keen to preserve the mystery. The following three trailers for 100 Years represent different visions of what the future might look like, but none of them feature any footage from the actual movie, which is set during the present day and is, according to Robert Rodriguez, “emotionally charged.”
It is, of course, a marketing gimmick for an alcoholic beverage (albeit a very expensive alcoholic beverage). But unlike the many viral videos, trailers for trailers and half-cocked stunts that we see day after day, it’s actually a GOOD gimmick. It’s a thought experiment and a time capsule and, theoretically, a movie, all rolled into one. (Provided of course that there’s actually a real movie in that vault, and that these trailers aren’t some sort of elaborate scam, which would of course be a total dick move.)
Watch the teasers below, watch the “making of” featurette, and feel free to speculate, because only your kids – or your kids’ kids – will ever be able to see 100 Years.
Photo: Louis XIII
William Bibbiani (everyone calls him ‘Bibbs’) is Crave’s film content editor and critic. You can hear him every week on The B-Movies Podcast and watch him on the weekly YouTube series Most Craved and What the Flick. Follow his rantings on Twitter at @WilliamBibbiani.
