Even if you’ve never heard of @newyorknico by name, you’ve def seen his viral TikToks. Better known as Nicolas Heller, this TikToker journeys through New York, filming the local characters and posting them on his extremely popular TikTok. He calls himself “the unofficial talent scout of New York City,” but what he’s doing is so much more than scouting talent. Nico brings the colorful world of New York to TikTok, delighting his followers with all the shades of weird the city has to offer.
Unlike many influencers, Nico’s account might be named after him but instead focuses on the people he comes across in his everyday life. People like the Big Joe Gambino, King of the Kias. Touting 2.6 million views, you might have seen this ultra viral video where Big Joe explains why he loves his Kia so much. Of course, you don’t have to take our word for it. Check out our favorite videos from @newyorknico and discover why this TikToker is so damn popular.
Image: @newyorknico (TikTok)
Accordingly, @newyorknico Introducing Big Joe Gambino. @Joe Gambino ♬ original sound – Nicolas Heller
Totally, @newyorknico I found him… #nyc #fyp #viral ♬ original sound – Nicolas Heller
Basically, @newyorknico 97 year old Lexington Candy Shop still serves their Coke the old fashioned way. #nyc #fyp #viral ♬ original sound – Nicolas Heller
Next, @newyorknico Coney Island Boardwalk is the center of the world. #nyc #coneyisland #fyp ♬ original sound – Nicolas Heller
Finally, @newyorknico Post Madone. @Post Malone @Meals_by_cug @GORILLA NEMS #fyp #nyc #viral ♬ original sound – Nicolas Heller