To wrap up the first press preview day at NYIAS 2014, Ford Motor Company quartered a horse, carried it up 80+ stories into the cold New York City sky, put it all back together and let tourists take their pictures with it.
Celebrating the 50th birthday of the Mustang, Ford repeated a feat it originally pulled off with the first Mustang back in 1964. When the first Pony Car came off the Dearborn line back then, Ford put the great, affordable America sports car on display on the 86th floor Observation Deck of The Empire State Building.
To pay homage to that grand publicity stunt, Ford repeated it and is now displaying a 2015 50th Anniversary Ford Mustang convertible back atop that wonder of the modern world in Manhattan. The car was separated into pieces, hauled up to the Observation Deck and seamlessly reassembled.
While under guard and the watchful eye of Ford representatives, international visitors overlooking uptown toward Battery Park were posing for selfies with the car perched on concrete 1,000+ feet in the air.
A huge media reception halfway up the skyscraper gave reporters somewhere to eat and drink while tourists marveled at the car parked impossibly over America’s most impressive skyline. It was a major story throughout New York on this opening press day with news media flocking to do live reports car side while traffic choppers hung out overhead for the very rare airborne Mustang shot.
To see what that Mustang sees from the 86th floor, the car asked this reporter (a three time Mustang owner) to share a few extra photos.
