The 2015 Hyundai Genesis making its big friendly American debut in Manhattan at NYIAS 2014 is a vehicle defined by its comfort, technology and price.
It’s also an important model in Hyundai’s line. The Genesis sits just one notch below the automaker’s halo car, the $60,000+ Equus – offering itself as a more affordable entry point into the luxury car world. With a price tag of $38,000, Hyundai looks to lure buyers considering a luxury buy with a more approachable cost and comparable technology to more expensive offers from Lexus, BMW, Audi, Acura and Mercedes-Benz.
Just a few minutes behind the wheel, you realize this is a true grand touring car — built for maximum comfort and convenience with all of the technology modern drivers demand on the highway.
The 3.8 liter V6 engine provides ample power for both city and highway travel with 311 horsepower. An ambitious eight speed automatic transmission communicates that power effortlessly to its adjustable suspension. The overall sensation is smooth, grounded and surprisingly sophisticated for a car costing less than $40,000.
In even the most basic trim levels, Genesis packs an appealing collection of technology. The larger central column offers a bigger infotainment screen to run Hyundai’s entire suite of Blue Link functions. That adjustable suspension system can be tightened up on demand for more aggressive driving from that same console.
The full efficiency numbers are acceptable, if not great — even for its class. Scoring 29 MPG on the highway is manageable, though some of its Japanese and German rivals score north of 30. The 18 city is a more concerning number.
If the buyer can roll with those average fuel economy numbers, the Genesis is a prime alternative to mid-range luxury cars that sell for thousands of dollars above and beyond its less pretentious tag. That’s the reality that keeps the Genesis on the upscale sedan market’s radar every year.
The 2015 Genesis will arrive in showrooms later this year.
