VIDEO: Watch Dogs Hidden Camera Marketing Push is On

Let's be clear — we don't think there's one second of this supposed hidden camera video released by Ubisoft for next week's release of Watch Dogs that isn't 100 percent scripted.

That being said, this little piece of viral marketing posted to Crave gaming site Destructoid is not only fun, it's a very shrewd piece of exposition to hopefully make potential buyers aware of the super-cool premise behind the game.

I mean, who wouldn't want a simple cellphone upgrade that'd make streetlights go on and off, control traffic signals and prompt ATMs to start spitting out bills spontaneously?

Yes, we all want the power of a city in the palm of our hand…and this video is a smart means of conveying the essence of this anarchy dream game.

Watch Dogs hits U.S. store shelves May 27.

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