The art of selling a movie is a little different now than it was 37 years ago. Oh, who are we kidding? Trying to get people into a movie theater now is NOTHING like how it used to be.
Case in point: check out this trailer for a humble, little picture called Star Wars — if the fine folks in the 2014 DIsney promotions department could work their magic on it.
Taking some cues — some HEAVY cues — from their work pitching Guardians of the Galaxy, this trailer posted to Crave film site Cinema Blend layers in familiar 1970's rock tracks "Hooked on a Feeling" by Blue Swede and Norman Greenbaum's "Spirit in the Sky" to paint George Lucas' universe as a good-natured, rip-snorting, rollicking good time at the movies.
Sure, they borrowed heavily from The Empire Strikes Back and Return of the Jedi footage to make their point…but damn, if Darth Vader's menacing doom has never seemed like so much side-splitting fun before.
This Week in Film News – Week Ending 06/27/14
This Week in Film News - Week Ending 06/27/14
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Teenage Mutant Ninja Turtles vs. Predator on Most Craved
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Pacific Rim 2 Announced for April 7, 2017
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Mad Max: Fury Road Reveals Seven New Images
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North Korea Up In Arms Over The Interview
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R.I.P. Eli Wallach (1915-2014)
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MGM Eye Israelite, Amel for WarGames Remake
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Shane Black Will Direct the Predator Reboot
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Heatstroke: Watch an Exclusive Clip
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Rambo 5 Will Be Sylvester Stallone’s No Country for Old Men
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Teenage Mutant Ninja Turtles: New Trailer and Posters
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Pirates of the Caribbean: Dead Men Tell No Tales to Shoot in 2015
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VIDEO: Watch the Star Wars Trailer, Guardians of the Galaxy Style
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300: Rise of an Empire - Exclusive Clip
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Batman v Superman Rumors Describe Wonder Woman’s Costume and Lex Luthor
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Life Itself: Exclusive TV Spot