GameStop recently spoke with VentureBeat and made the startling claim that only 40 percent of their regular customers know about trade-in programs. That leaves over half their customers without any knowledge of everything they offer. This begs the question: “How in the world did people miss this?”
GameStop is extremely outward about their various trade-in and reward programs, with signs and posters nearly everywhere you look in the store. It seems GameStop is going to be working more on improving awareness, but until then, I’ll just shake my head in amazement at how in the blue blazes everyone’s missing massive and numerous signs on storefronts like this:
For more on this very interesting story, head on over to Crave’s Game Revolution.
