We have heard about companies letting their employees stretch their souls and imaginations, and get their heads out of the office. One such company is Fallon Worldwide, an ad agency in Minneapolis. And one of their young suits, Chris Campbell, availed himself of a chunk of money and time the firm gave him to ride a BMW motorcycle to the Arctic Circle.
Not a bad way to get one’s head into a different space. After all, by Campbell’s own admission, he spends his time trying to figure out ways to interrupt us: TV ads, sponsored Facebook posts, digital ads. Oh, hang on, we actually depend on that stuff for our jobs.
Campbell does a nice job of taking us with him from Minneapolis, up through the Yukon, British Columbia, and ultimately to a sign-post that proves you have been to the Arctic Circle. He rides through hundreds of miles of slime, lands on a glacier and gets hit on by a drunk guy. Check out his story on AOL Autos here.
