Luxury Uncovered: Lincoln’s “Black Label At Home” Experience

Where ever you look, there will always be elements of style and sometimes, luxury. This year during New York’s Tribeca Film Festival, style was most certainly in abundance. From movie screenings and beautiful cars to private penthouses and star studded events, Lincoln Motor Company rolled out the red carpet for their guests and set a new standard by upping the style-ante.

Ever heard of Lincoln’s Black Label at Home experience? It launched last year as a part of Lincoln Black Label Concierge and arrived in the northeast, settling into a private penthouse in New York City’s Union Square neighborhood during the 2015 Tribeca Film Festival. Black Label at Home is designed as an exclusive getaway for guests interested in experiencing up close Lincoln’s exclusive designer themes and personalized services. And what what awesome services they offer. 

Black Label is an ownership experience designed to exceed the expectations of even the most discerning luxury client. Are you in the market to buy a car? For the Black Label MKZ or MKC you’ll get all of the perks included in Lincoln’s most elevated expression of luxury and personal service. In addition to enjoying premium materials such as Venetian leather, Alcantara and designer woods, Black Label customers also receive enhanced personal service like remote vehicle-service calls, off-site concierge visits and membership privileges that include anytime car washes and exclusive dining experiences at upscale restaurants belonging to the Black Label Culinary Collection network.

What does luxury look like?

The four Black Label design themes available for the vehicle, as well as found in the Black Label Home are Center Stage, Indulgence, Oasis and Modern Heritage. The 2015 Tribeca Film Festival event centered around the Big Apple’s private penthouse and it was timed to accommodate guests visiting New York for the film festival, for which Lincoln is a second-year signature sponsor.

The unique Black Label at Home penthouse showcased Black Label design themes in four bedrooms, three bathrooms and on a private rooftop heated pool that offers a spectacular view of the city skyline. Invited guest selected a Black Label Lincoln MKZ or MKC for personal use during their stay. In addition, guests were given access to concierge services and a curated list of luxurious Black Label-inspired experiences in Manhattan, including access to some of New York’s most exclusive spots and difficult to secure reservations. In essence, its exclusivity at its finest. Who wouldn’t want to be a member of that club?

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