Global football superstar Cristiano Ronaldo announced recently that he is a co-founder of a new consumer electronics company called ROC Live Life Loud that will deliver cutting edge lifestyle products to his global fan base. Yes, there’s another celebrity getting in on the headphones game.
By partnering up with leading consumer electronics company, Monster Products, Roc LLL are manufacturing an exclusive lifestyle electronics collection curated by Ronaldo. The ROC SPORT line features Bluetooth on-ear Roc Sport Freedom priced at around $280 and in-ear headphones: Roc Sport SuperSlim at $200. If you want to go really exclusive and high end, the wired, over-ear headphone Roc Sport Black Platinum priced around $325 puts you right in the action; pushing the limits with durable, hard-edged yet streamlined design and all featuring Pure Monster Sound.
The driving force behind ROC is the company’s mission to deliver incredible design along with exceptional sound quality directly to Ronaldo’s social and digital audience, including his 104 million fans on Facebook, which is the largest Facebook following in the world. Given this social media presence, ROC secured a groundbreaking digital partnership and an unprecedented launch agreement with eBay for worldwide distribution.
A Roc Luxe model will release in the Fall.
