Super Bowl 50 has a victor, the Denver Broncos. What it didn’t have was roman numerals in this year’s logo. While watching the game, or just waiting for the commercials, if you noticed something didn’t look quite right, you were being passively observant of a big change on the field.
Taking center stage at the 50 yard line is always the namesake of the showdown, and it gets an update every year to reflect where we are in the tradition. 2015’s “Super Bowl XLIX” should have been followed by “Super Bowl L”, but the team working on the art (for the past 2 years, mind you), decided to nix the Roman numerals and instead go with the Arabic version.
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The folks designing the program obviously weren’t the only ones to run with the sleek looking “Super Bowl 50” design, and to celebrate the big game going down in one of America’s favorite cities, San Francisco, two hometown streetwear brands decided to get together.
’47 has long been the spot to get stylish, high quality goods all in the name of your favorite team. What’s new to their product offering right now is the SB50 Boutique. ’47 partnered with both Benny Gold and Blvck Scvle to create some wearable collector items. The one-of-a-kind capsule collection was only made in limited quantities, and will only available for a very limited time.
Next year, we’re back to the nostalgic iteration of the Super Bowl logo, and the Roman numerals will be back. Super Bowl LI, bring it on.
All photos courtesy of ’47.
Brand 47
Your favorite team's brand, '47, partners with SF locals Blvck Scvle & Benny Gold.
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'47 Benny Gold - Stay Gold Crew
The '47 Benny Gold Stay Gold Crew - $125 is a french terry sweater, with yellow sewn on stripes on sleeves & chest.
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Oakland Raiders - '47 Black Scale Numeral Tee
Commemorate the Super Bowl hosted in San Fran with the local team. Try the Oakland Raiders '47 Black Scale Numeral Tee - $50.
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'47 Blvck Scvle - The Bay Cuff Knit
This acrylic yarn beanie features a logo detail with the signature Blvck Scvle treatment, a's are swapped for v's.
The '47 Black Scale The Bay Cuff Knit - $24.
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'47 Black Scale - The Bay Hood
Celebrate the first time that the Super Bowl dropped roman numerals. They'll be back next year.
The '47 Black Scale The Bay Hood - $95.
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'47 Benny Gold - Painters Cap
The '47 Benny Gold Painters Cap - $30 has an 80's vibe, with boatloads logos of Super Bowls past.
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'47 Benny Gold - Mission Tee
The '47 Benny Gold Mission Tee - $55 is a high quality cotton jersey tee, with screenprinting at front, and embroidery on sleeves.
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'47 Black Scale - The Bay Hood
Celebrate the San Francisco Bay Area, printed on back, of the '47 Black Scale The Bay Hood - $95.
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'47 Benny Gold - Mission Cuff Knit
The '47 Benny Gold Mission Cuff Knit - $22 is an understated nod to the big game. With the '50' logo on front, look out for the super subtle '47 near the fold.
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'47 Benny Gold - Statewide Hood
The '47 Benny Gold Statewide Hood - $95 is surely one to re-wear every Super Bowl season. With logos down the right sleeve, and the accommodating years down the left, show your fandom for the big game (and the 49ers) in this sweatshirt.
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Benny Gold Mission '47 Captain RF
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'47 Black Scale - The Bay Tee
A simple striped tee with a small Super Bowl 50 screen print on the side chest. Get the '47 Black Scale The Bay Tee - $50, also available in white.
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San Francisco 49ERS - '47 Black Scale Numeral Hood
