Photo by James Armstrong.
Apparently, Super Bowl weekend isn’t all about brawn, its also about…babes? Playboy launched its newly redesigned magazine Friday night as a star-studded kick-off to the Super Bowl weekend. The esteemed publisher’s used the event to debut it March 2016 issue, its first non-nude version, featuring none other than our Favorite Woman Of The Week, Snapchat superstar Sarah Rose McDaniel. Party guests received copies of the issue via an Instagram activated vending machine, just another symbol of the magazine’s pivot to attract digital-natives.
VIPs and attendees arrived at the party through a time portal tunnel, which took them on a visual journey of the history of Playboy and auto sponsor Dodge. The event featured EFFEN® Vodka cocktails, notable food trucks including Mozzeria, El Sur, Curveball and Pacific Puffsas, as well as a performance by EDM powerhouse Alesso. Attendees included celebrities like Adrian Grenier, Jeremy Renner, Jamie Chung,Cuba Gooding Jr., and Nina Dobrev, as well as a slew of NFL athletes, including Antonio Gates, Marshawn Lynch, Golden Tate and Terrance Williams, among others.
But the real question is, is a Playboy party still a Playboy party if it’s not NSFW? See for yourself:
Playboy Super Bowl Party
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The Playboy Party, Super Bowl 50 Weekend Bash!
Playmates Hiromi Oshima, Carly Lauren, Eugena Washington and Ashley Doris wear Bunny costumes inspired by the gold detailing on EFFEN Vodka's limited edition football bottle attend The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Rapper and entrepreneur 50 Cent (L) and actor J.B. Smoove arrive at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
MISS USA 2015 Olivia Jordan (L) and Miss Universe 2015 Pia Wurtzbach arrive at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Businessman Mark Cuban attends The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
(L-R) Playmates Hiromi Oshima, Gia Marie and Carly Lauren wear Bunny costumes inspired by the gold detailing on EFFEN Vodka's limited edition football bottle attend The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
DJ Alesso performs onstage during The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Playmates Neferteri Shepherd (L) and Crystal McCahill attend The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Playmate Eugena Washington wears a Bunny costume inspired by the gold detailing on EFFEN Vodka's limited edition football bottle attends The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Actress AnnaLynne McCord arrives at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Playmate Myla Dalbesio attends The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Professional wrestler Danielle Moinet aka Summer Rae arrives at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
MMA fighter Chuck Liddell arrives at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Miss Universe 2015 Pia Wurtzbach arrives at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Playmate Summer Altice arrives at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Actor Cuba Gooding Jr. (R) attends The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
DJ Ruckus attends The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Actress/singer Mia Moretti arrives at The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Jason Merritt/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
(L-R) Rapper and entrepreneur 50 Cent (C) arrives at the The Playboy Party during Super Bowl Weekend with Playboy Playmates Eugena Washington, Carly Lauren, Hiromi Oshima and Ashley Doris wearing Bunny costumes inspired by the gold detailing on his limited edition EFFEN Vodka football bottle. The Playboy Party celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
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The Playboy Party, Super Bowl 50 Weekend Bash!
Actress AnnaLynne McCord attends The Playboy Party during Super Bowl Weekend, which celebrated the future of Playboy and its newly redesigned magazine in a transformed space within Lot A of AT&T Park on February 5, 2016 in San Francisco, California. (Photo by Kevin Mazur/Getty Images for Playboy)
