In a catchphrase-driven universe where “world’s first” and “game changer” are so common that they are synonymous with “yawn,” Hasselblad goes against the grain and actually lives up to its marketing jargon. The luxury camera manufacturer — famously known for being an official camera of NASA (e.g., the 1969 Apollo 11 moon landing) unveiled its X1D compact mirrorless digital medium-format camera this month.
Although a…
