Hip hop may have been born and bred on the East and West Coast, but the Midwest is where it’s at right now. With Kanye West, Chance the Rapper and Common holding Chicago down, Eminem calling Detroit home, Minnesota is an unsung hip hop hotbed with names like Finding Novyon putting it on the rap map.
Also: Red Bull Sound Select Showcase Takes Over LA
Hailing from Minneapolis, The Red Bull Sound Artist is a fiery lyricist with bouncy trap leanings whose equally adept on the mic as he is producing tracks. Crave is exclusively premiering his latest single “I Can’t Lose” featuring Jace & Curtis Williams. The fire track is produced by Sonny Digital who has worked with Future, 2 Chainz and Yeezy himself. Here’s what Finding Novyon had to say about the song:
“‘I Can’t Lose’ was the last song out of the four that Sonny (Digital) and I made. Just like all the other tracks we did together, he created the beat from scratch right in front of me. It derives from the high of feeling unstoppable and feeling like your city is behind you. Originally the song had only two verses from me, but after a month or two of sitting on the song, we reached out and got Jace & Curtis Williams of Two-9 on it.”
For more of Novyon’s music go here. He will be playing a pair of Red Bull Sound Select shows in New York on September 28th and Philadelphia on September 30th.
