The Rock Festival Dilemma: Creating a Culture Alternative

Remember when attending a music festival didn’t require tolerating an ocean of realtime vicariousness behind glowing screens, ludicrous front-and-center VIP barricades and invasive corporate “brand ambassadors” shoving beer coozies and tacky keychains into your hands at every turn? It’s been quite a few years, so take your time digging into the memory banks past the selfie sticks and Native American headdresses.

If you can remember, you’re…

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