We’re still in the afterglow of an incredible Miami adventure, where 7UP sponsored the 10th Anniversary of The Music Lounge, presented by Crave, iHeartMEDIA and BMF. The epic three-day long EDM takeover of the classy W South Beach hotel turned the pool and lounge into a star-studded dance party utopia during the world famous Ultra Music Festival, with an elite lineup of guest DJs such as Steve Aoki, Hardwell, Afrojack and more blowing revelers’ minds, as well as exclusive attendees, specialty cocktails by Jägermeister, and more.
As we hosted EDM superstar Martin Garrix to discuss his newly independent status and plans for the Summer, we also had the honor of partnering with the rising icon and 7UP to premiere the incredible new video “Music Lifts You Up“. The clip covers a groundbreaking and immersive music experience for deaf people, working with experiential artists to create a unique music venue – one specifically tailored to an audience who cannot experience music in the way most of us consider essential to our existence.
We also had a blast with talented Australian twin sensation collectively known as Nervo, caught up with Laidback Luke, Sultan + Shepard and more, all poolside under the beautiful Spring sunshine. Performances by NYC house legend Junior Sanchez, James & Ryan Marciano, Chris Malinchak, and Louis the Child, among others, took our exclusive crowd of hyped fans and revelers through a week of nonstop adventure.
Check out our full sizzle reel recap from The Music Lounge here:
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You can also flip through some action photos below, from the greatest pool party on the planet at The Music Lounge, exclusively on Crave.
The Music Lounge Highlights
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The Music Lounge | Ultra Music Festival 2016
Welcome to The Music Lounge, presented by iHeartMedia, with VIP Lounge by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Red Foo and friends at the The Music Lounge, presented by iHeartMedia, with VIP Lounge by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
VIP parking at the The Music Lounge, presented by iHeartMedia, with VIP Lounge by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Partygoers at the The Music Lounge VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Partygoers play ping pong in the SWATCH area at the The Music Lounge VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Robin Shultz performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Enjoy a cocktail at the The Music Lounge VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
The 2016 REMIX Awards on display at the The Music Lounge VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Steve Aoki performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Partygoers at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Gina Turner performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Gina Turner performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Pool party at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Peter Acosta.
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The Music Lounge | Ultra Music Festival 2016
AfroJack performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
The 7UP ice luge at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Oliver Heldens performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Jagermeister cocktails taste goooood at Partygoers at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
ARTY performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Pool party at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Peter Acosta.
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The Music Lounge | Ultra Music Festival 2016
Laidback Luke performs at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
AfroJack turning it up at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Jagermeister bar is always open at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
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The Music Lounge | Ultra Music Festival 2016
Partygoers at the The Music Lounge presented by iHeartMEDIA, VIP area by Crave and 7UP, held at the W South Beach hotel, during the world famous Ultra Music Festival.
Photo by Dylan Vigliotti.
