Companies will try just about anything to promote their new items. From product placement to sponsored Internet content, you can’t go anywhere without seeing an ad for something. Recently, Burger King decided to promote their new grilled hot dogs, which is definitely something we’ve all been praying for, by making a Snapchat filter that says, “When you find out Burger King has grilled dogs,” with some little animated hot dogs at the bottom. I guess their plan was for people to post pictures of themselves super excited to be able to eat hot dogs at Burger King? Obviously that didn’t happen.
Internet funny guy and writer Rob Fee instead trolled Burger King by posting a series of photos using their filter in, shall we say, unpleasant ways? They started off with him in a few unfortunate bathroom poses, but ended with things getting much, much darker.
But apparently Instagram decided one of the photos was too inappropriate for their site. Oddly enough it wasn’t the one where he pretended to hang himself, shoot up, or put his head in the oven. Instead, it was one where he suggested their hot dogs made him “love ISIS.”
Here’s the photo they pulled:
So I guess the lesson here is, if you’re a company, don’t let the general public create your unfiltered ads for you. Also, Instagram doesn’t mind if you kill yourself, but just don’t pretend you love ISIS because of fast food hot dogs.
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