By far the biggest laugh of E3, and the biggest viral video of the week if you believe more than 6,000,000 views, is Sony's jab at Microsoft about their policies and fees sharing and selling used Xbox One games. President of Worldwide Studios Shuhei Yoshida told Crave's PlayStation LifeStyle he didn't intend to publish the video, but isn't looking a gift meme in the mouth.
Of course, this may be a whole lot less funny for Microsoft if prior Xbox fans decide Sony has a point and invest in a PlayStation 4 instead of the Xbox One. (Looking at you … me.)
