Seven Nabs NFL Broadcast Rights

The Seven Network announced today a five-year broadcast deal giving them the rights to show live American NFL games from this year. The network will screen the games on Seven and 7mate, including America’s most-watched television event, the Super Bowl.

As part of the agreement, Seven will broadcast three consecutive games live on Sunday, and will show the NFL’s Sunday Night Football game on 7mate in Australia on Monday. Seven will also broadcast the NFL Playoffs live and marquee NFL games like the Kick-off game and Thanksgiving matches.

As part of Seven’s announcement as the official NFL broadcaster, Detroit Lions running back Reggie Bush is in the country on a media tour and will be doing a fan meet and greet at Culture Kings in Sydney on Tuesday at 5pm.

Seven said the partnership will expand beyond television to Seven’s digital platforms while 7mate will also telecast other NFL programs like Hard Knocks, Sound FX, A Football Life, Road to the Super Bowl, Road to the Playoffs and America’s Game: The Super Bowl Champions.

The 2014 NFL Season will kick off on Thursday September 4th in the US, when the defending Super Bowl champions, the Seattle Seahawks, host the Green Bay Packers.

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