Apple is Working on Augmented Reality Technology

By Paul Tamburro

Apple CEO Tim Cook has confirmed that the company is working on augmented reality technology, potentially competing with the Microsoft HoloLens in developing an AR platform. 

Speaking to the Washington Post, Cook was asked whether or not Apple was looking into AR or VR with him admitting that Apple had a particular interest in augmented reality. He said: “I think AR is extremely…

Paul Tamburro
Paul Tamburro

Paul Tamburro is the UK, Tech & Gadgets and Gaming Editor for CraveOnline. When he isn't busy reporting upon all the latest developments in the tech and gaming industries, he spends his spare time surrounding himself in the latest technology and video games, and enforcing his opinions on everything from Apple to Nintendo onto other people. It's fortunate that this is his job, really.

You can follow him on Twitter @PaulTamburro.

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