Nothing will stop a sweet tooth. Neither snow nor rain nor heat nor gloom of night stays the sugar fiend. This is especially true on one of the biggest candy holidays of the year: Valentine’s Day.
A new map showcasing the most popular V-day candy across the country proves that even a pandemic won’t slow down Americans’ sugar consumption.
Source: CandyStore.com.
The National Retail Federation is expecting booming business this February 14, with sweethearts spending nearly $23.9B to celebrate their loved ones, making 2022 a potentially record-breaking year when it comes to splurging on all things syrupy in the name of romance.
Over half (56%) of consumers plan on buying Valentine’s Day candy for a total expenditure $2.2B. (No word on how much dentists’ profits will go up as a result of the sugar high.)
As for candy popularity, M&Ms are on the move, thanks to the brand’s Cupid’s Message M&Ms, Cupid Mix, and White Cheesecake flavor. (Excuse us while we throw up in our mouths.)
Cupid Corn (which we didn’t even know was a thing) is also experiencing a resurgence, hitting the No. 1 spot in Nebraska.
Overall, people purchase 58 million pounds of chocolate for Valentine’s Day, with 47 percent splurging on a box of chocolates for themselves! (Atta boys.)
Here’s to another year of dropping your hard-earned dough on some diabetes-inducing treats.
Cover Photo: CandyStore.com
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