To say that Jägermeister is an acquired taste is the understatement of the millennium. For those who didn’t get initiated into the of this German digestif during their college years, it’s made with 56 different herbs and spices and is thick, dark, and tastes like a chewed up menthol cigarette. Jager comes in a distinctive dark green bottle with a logo featuring a stag with a cross between its horns. Honestly, until a Swiss court brought it up recently, we didn’t even notice it was there.
The Swiss Federal Institute of Intellectual Property recently made an effort to stop the brand from using the logo because it could be seen as “offensive to Christians.” But a Swiss court ruled in the iconic brand’s favor, saying that even though the logo contains a cross and is a reference to Saint Hubert, the patron saint of hunting, it shouldn’t actually offend anyone.
As the tale goes, Hubert was walking through the woods after skipping church. That’s when he spotted a stag on the trail ahead that stared deep into the depths of his soul. A cross appeared above its antlers and it started talking to him in a human voice. It told him that if he didn’t lead a holy life, he’d be headed straight to hell. He decided to sell all of his possessions and become a priest. To honor him, we take double shots of Jager and, according to Switzerland, nobody should be offended by that.
Photo: Jägermeister
Brews News: Busch Family Gets Own TV Show (No, Not That Busch)
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Food LISTICLES February 2020
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Brews News: Busch Family Gets Own TV Show (No, Not That Busch)
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Photo: MTV
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Nostalgia Alert: Dunkaroos Are Back to Give You the Cavities You Haven’t Had Since You Were 12
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Photo: General Mills
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Man Pulls Gun, Throws White Claw on Craft Beer Lovers (Sinner or Saint?)
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Photo: Casarsa (Getty Images)
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India Apartment Pipes Flow With Booze Instead of Water, Modern Day Parable Comes True
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Photo: NataliaSokko (Getty Images)
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Secret Shopper: Police Arrest Man Thought to Be Hiding in Grocery Store Ceiling Since December
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Photo: Михаил Руденко (Getty Images)
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Treat Yourself to This $30K Whisky, You’ve Earned It This Valentine’s Day
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Photo: urbazon (Getty Images)
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In New Jenga Jell-O Shot Game, Everyone Is a Winner (Or Is It a Loser?)
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Photo: Christian Aslund (Getty Images)
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Man Claims Whiskey Cured Him of Coronavirus, Now Just Needs Cure For Alcoholism
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Photo: BJI / Blue Jean Images (Getty Images)
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The NBA Now Has an Official Spirit, But It’s Not Good for Playing Basketball (A Cautionary Tale)
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Photo: ruslanshramko (Getty Images)
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People Are Pissed New Jersey Named Itself Pizza Capital of the World (10 US States More Deserving of the Title)
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Photo: LauriPatterson (Getty Images)
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Just For Big Kids: Trix and Skittles Combine Fruity Sugar Warfare in New Beer
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Photo: Pontoon Brewing
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Let’s Kick This Pig! New Bacon Patch Reduces Cravings When You’re Jonesing For a Strip
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Photo: Strong Roots
